I’ve always been ambitious. I’ve just never been particularly interested in doing things the usual way.

I’ve never been someone who wanted to do just one thing. At school, I was one of the few girls who really excelled in sports. But being involved in extracurricular activities was never an excuse to let my studies slip. I wanted to do well in both, and I worked hard to make sure I could.

That balance taught me something early on: ambition isn’t just about having big goals. It’s about discipline, curiosity and being willing to put in the work to achieve them.

I’ve always had a scientific mind, too. I’ve loved understanding how things work, asking questions and looking beyond the obvious answer. I don’t find myself particularly satisfied with doing something simply because it’s the accepted way of doing it. I want to understand the reasoning behind it, whether there’s a better approach and what might happen if we looked at it differently.

Those instincts have followed me throughout my education, my career and, eventually, the decision to build CorpCats.

A lifelong fascination with Cats

My love of cats has always been about more than finding them adorable. I’ve long been fascinated by their behaviour: how observant they are, how quickly they assess their surroundings, how independently they operate and how deliberately they seem to choose where their attention goes.

They have a quiet confidence about them. They don’t need to be the loudest in the room, and they certainly don’t seem interested in following a crowd just for the sake of it.

And, of course, there’s a more personal side to that connection. My own cats have meant a great deal to me, and losing beloved companions leaves a mark that doesn’t simply disappear. They remain part of your story, even when they’re no longer there.

In time, something I had always loved became part of something I wanted to build.

CorpCats was born from a combination of things that have always mattered to me: ambition, curiosity, a fascination with behaviour and a desire to do things better.

The name has a personal meaning, but it also represents the qualities I want the business to embody.

1. Observe before acting.
2. Stay curious.
3. Adapt to your surroundings.
4. Know when to work independently and when to collaborate.
5. Be selective about where you direct your energy.
6. Take ownership of what you do.

It turns out there are some useful lessons to take from cats.

The gap I’ve always wanted to bridge

Over the years, my work has taken me across different sides of business, including mortgage administration, digital marketing, recruitment, technology and process improvement.

Working across these areas has given me a valuable perspective on how businesses actually operate, beyond what their organisational charts or software systems might suggest.

I’ve seen how sales teams can be full of opportunity but held back by inefficient processes. How operations teams can spend hours on repetitive tasks that should be simpler. How technology can offer impressive solutions that never quite address the problem a business is actually facing.

And how people can end up working around their systems instead of their systems working for them.

One of the biggest gaps I’ve noticed is between IT, sales and operations.

Technology teams understand systems. Sales teams understand customers, opportunities and revenue. Operations teams understand delivery, processes and the practical realities of getting work done.

Yet these functions don’t always speak the same language, share the same priorities or work towards the same outcomes.

A business might invest in new software without properly understanding the operational problem it needs to solve. It might hire more people when the real issue is a broken process. Or it might have capable employees losing valuable time because its systems, tools and workflows simply don’t connect.

I’ve always wanted to be the person who joins those dots.

Someone who understands the commercial objective, gets to grips with the operational reality and can translate both into practical solutions using the right people, processes and technology.

Not technology for the sake of technology. Not recruitment for the sake of adding headcount. And certainly not change simply because something new is available.

The goal is to make the whole business work better.

Bringing that thinking to CorpCats

CorpCats is my way of turning that ambition into something tangible.

I want to build a modern business partner that helps companies bring together the people, systems and processes they need to grow.

That might mean finding the right people to strengthen a team. It might mean improving a workflow, introducing automation, connecting disconnected systems or helping a business rethink an inefficient way of working.

Sometimes the answer will be more capacity. Sometimes it will be better technology. Sometimes it will be a straightforward change in how a task is approached.

The important part is understanding the problem before jumping to the solution.

I don’t want CorpCats to be a business that simply supplies resources, implements tools or ticks tasks off a list. I want us to understand why the work matters, what the client is trying to achieve and how we can make a meaningful difference to the outcome.

That means being commercially minded, practical and adaptable. It means being honest when something isn’t working, curious enough to explore alternatives and responsible enough to see things through.

Above all, it means recognising that people and technology are not competing solutions. They should complement one another.

The right people, supported by the right systems and clear processes, can achieve far more than any one of those things could accomplish alone.

The business I’m building

I’m not trying to build a company that does everything for everyone.

I’m building one that understands how different parts of a business fit together, recognises where things can improve and has the capability to help make those improvements happen.

A company that creates meaningful opportunities for people, gives businesses room to grow and treats good working relationships as something worth investing in.

A company that’s capable without being pretentious, ambitious without losing its perspective and professional without forgetting the human side of business.

And, naturally, a company that carries a little of the cat’s character: observant, curious, independent, adaptable and quietly determined.

I want CorpCats to earn its reputation through the quality of its work, the people it brings together and the difference it makes to the businesses it supports.

Because, ultimately, I believe businesses don’t always need more people or more software.

Sometimes, they need the right people, better systems and someone who can see how to bring it all together.

That’s the business I’m building. That’s CorpCats.

Smarter People. Better Systems. Stronger Businesses.